| Point Sales Kit | Unsegmented |
Segmented |
Kit 1 | Kit 2 | Kit 3 | Kit 4 |
|---|---|---|---|---|---|---|
Customers |
10,000 |
10,000 |
3,000 | 1,000 | 2,000 | 4,000 |
| Standar Packages | $250 | $250 | $200 | $150 | $50 | |
| Total expense | $2,500,000 | $1,450,000 | $750,000 | $200,000 | $300,000 | $200,000 |
Segmentation savings $1,050,000 |
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Total promotion profit $5,070,000 |
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