Unsegmented |
Segmented |
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Group 1 |
Group 2 |
Group 3 |
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| Customers | 10,000 | 10,000 | 4,500 | 3,500 |
| Product sales ticket | $2.000 | $2,500 | $2,000 | |
| Income | $20,000,000 | $22,750,000 | $11,250,000 | $7,000,000 |
| Variables that affect a promotion; | Promotion 1 | Promotion 2 | ||
| % Effectiveness | 30% | 30% | 30% | 30% |
| % Cannibalism | 5% | 5% | 5% | 5% |
| % Clients whit promotion | 80% | 88% | 88% | 88% |
| Expected Additional Income | $4,000,000 | $5,005,000 | 2,475,000 | 1,540,000 |
$1,005,000 Additional Income on 1st. purchase |
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4 Shopping Visits for 2 months |
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Additional income by segmentation $4,020,000 |
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